CVS Experiment On How To Get People To Stop Smoking Has Fascinating Results

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Although the smoking rate among U.S. adults has been on the decline in recent years, tobacco is still the biggest public health threat in the country, contributing to tens of thousands of preventable deaths and racking up billions in health care expenditures each year. So researchers are still trying to figure out what could convince the estimated 40 million smokers in the U.S. to kick the habit for good. Is there a more creative way to tackle the problem?

That was the subject of an innovative study that tracked a group of CVS employees who were recruited to participate in an incentive-based cessation program. According to the researchers, who published their results in the New England Journal of Medicine this week, offering smokers varying financial rewards and penalties in exchange for cutting out cigarettes worked better than they expected…